Leland Maschmeyer is the Chief Creative Officer of Chobani, which Fast Company ranked as the ninth most innovative company in the world and one of ‘25 Brands That Matter Now.’ Fortune also honored Chobani as a brand ‘Changing the World.’ Previously, he co-founded and led Collins — a design consultancy Forbes praised as defining the future of brand building. Adweek recognized Leland as a ‘Young Influential’, Campaign honored him as a ‘Global 30 Under 30,’ and Graphic Design USA selected him as a ‘Designer to Watch.’ He has also served on the AIGA/NY Board of Directors and taught in The School of Visual Arts MFA Program since 2009.
Published Campaign, “Why Design Trumps Advertising” Momentology, “5 Keys to Creating a Superior Customer Experience” Triumph of the Commons: 55 Theses on the Future Freerange Volume 7: The Commons, “How to Escape the Inferno”
Interviews / Articles
AIGA Eye on Design, "Is Millennial Minimalism On Its Way Out?"
AdAge, "Chobani Looks Ahead with 19th Century Art and Fairy Dust"
AdWeek, "A decade in, Chobani updates creative focus, packaging and communications"
The Drum, "Chobani Looks Ahead with 19th Century Art and Fairy Dust"
Dieline, "Chobani, America’s Favorite Yogurt, Redesigns Their Packaging"
AdAge, "McDonalds, Chobani, Facebook on Social Food Cues"
How, "5 World-Class Creatives Celebrate Good Design"
Forbes, "Who Will Transform The Post-TV Ad World In 2017"
IBM THINK Leaders Podcast
Adweek, “These Marketers, Content Producers and Entertainers Under 40 Are Shaping the Industry"
AdAge, “Chobani Hires Leland Maschmeyer as Chief Creative Officer”
Adweek, “Chobani Builds on Recent Success, Hires First Chief Creative Officer”
Forbes, “The Future of Music Videos”
RollingStone, “Control Azealia Banks in Interactive ‘Wallace’ Video” Fast Company, “Spotify Unveils A Bold New Brand Identity” Fast Company, “The Best Branding of 2015’ Fast Company, “Here Is An Open Office Any Employee Would Love” Wired, “2015s Freshest Identity Reboots” Design Week UK, “Best Design of 2015” Design Week UK, “The Logos That Defined 2015” BPO, “Room Essentials by Collins, United States” BPO, “The Best Packaging of 2015” BPO, “Freewheel by Collins” The Dieline, “The Future of Packaging Design” The Dieline, “5 Questions with Leland Maschmeyer” Just Creative, “Can Typography Become Conscious?” AIGA Houston, “Where We’re Going, There Be Dragons” Herring Design, “Dragon Slayer: Good Branding Takes Courage” Transform, “Scanning The Shelves: How to Build a Private Label Brand” Transform, “Spotlight on Caleres” Brand Channel, “Spotify is Bringing New Look and ‘Tude to SXSW” On the Commons, “Why You Don’t Have to Own Everything”
Type Directors Club New York, New York Topic: Type Drives Culture March 23, 2018 Info
Adobe Digital Summit Las Vegas, Nevada Topic: Future Proofing Brands March 27, 2018 Info
FUSE New York, New York Topic: Chobani Rebrand April 9-11, 2018 Info
Quartz CMO Connect Las Vegas, Nevada Topic: Future Proofing Brands April 30, 2018
How Design Live Boston, Massachusetts April 30, 2018 Info
American Packaging Summit Chicago, Illinois June 6, 2018 Info
Global Innovation Forum London, England November 14-15, 2018 Info
AIGA Houston Houston, Texas Inside Job TBD
The New York Times Company New York, New York Topic: The evolving in-house model
Frost & Sullivan Executive MindXchange Anaheim, California Topic: 9-to-5 Work is Now Soul Work
Colorox Inc. San Francisco, California Topic: Unity Incredible Craft & Incredible Scale
Knect365 Foresight & Trends New York, New York Topic: Futureproofing Your Brand
Facebook Food Summit Chicago, Illinois Topic: The Evolution of Food Content
CEO Summit: 'Culture by Design' Auckland, New Zealand Topic: Uniting Incredible Craft & Incredible Scale
EFFIES New York, New York Topic: Uniting incredible craft and incredible scale
Mattel LA, California Topic: How to build a creative culture
IBM THINK New York, City, New York Watch Topic: Culture change RGD Design Thinkers Conference Toronto, Ontario Topic: Finding your creative Path 4As CreateTech Conference New York, New York Topic: Closing the chapter, not the book on brands Yale School of Architecture New Haven, Connecticut Topic: Changing economics is changing design Empack Conference Stockholm, Sweden Topic: My history in design Variety Entertainment & Technology Summmit Beverly Hills, California Topic: Creating breakthrough content for brands FITCH New York, New York Topic: How to deliver incredible craft at incredible scale HOW Design Live Conference Atlanta, Georgia Topic: Using Star Wars to understand the crisis in and future of design GEL Conference New York, New York Topic: Designing for mass collaboration Watch Type Directors Club New York, New York Topic: My work in generative art and typography Watch Houston Design Week Houston, Texas Topic: Designer as dragon slayer Digital Business Forum New York, New York Topic: Winning with digital Dieline Innovation Paris, France Topic: Designer as dragon slayer Open Source Fashion New York, New York Topic: Open Innovation Vor at Ministry of Economics Mexico City, Mexico Topic: Community computation: Technology for conquering complexity Watch Open Source Fashion New York, New York Topic: The massively collaborative future of fashion Memorial Sloan-Kettering's Zuckerman Research Center New York, New York Topic: Community-based algorithms DMI Los Angelas, California Topic: Designing the new economy Watch How Design Conference Boston, Massachusetts Topic: Overcoming the unity of fear with the unity of fascination AIGA + Museum of Art & Design New York, New York Topic: S.O.P.A. v. Surrealism RGD Design Thinkers Toronto, Ontario Topic: Designing a peer–to–peer, open production economy Re:Design Portland, Oregon Topic: Designing for participation Creative Week New York, New York Topic: The rise of human-based evolutionary algorithms Lore New York, New York Topic: The sharing frontier Parsons New York, New York Topic: Brand strategy Creative Inc. @ Disney Orlando, Florida Topic: History of Collins’ work Cosmos Club’s Superior Business Firm Roundtable Washington, D.C. Topic: The peer-to–peer production revolution and P2P design AIGA Kansas City Kansas City, Kansas Topic: Designing for mass collaboration Massachusetts College of Art Visiting Lecture Boston, Massachusetts Topic: Brand as platform School of Visual Arts New York, New York Topic: Building brands at scale ICOGRADA Design Currency Vancouver, British Columbia Topic: Mythology as a tool for innovation Princeton University Princeton, New Jersey Topic: Art as the antidote for “empathy deficit disorder”