Leland Maschmeyer is the Chief Creative Officer of Chobani. Previously, he co-founded and led Collins as its Chief Creative Officer. Leland has taught in The School of Visual Arts Masters Program since 2009, was a 2011 Campaign "Global 30 Under 30," and served on the AIGA/NY Board of Directors between 2014 and 2016.
Published Campaign, "Why Design Trumps Advertising" Momentology, "5 Keys to Creating a Superior Customer Experience" Triumph of the Commons: 55 Theses on the Future Freerange Volume 7: The Commons, "How to Escape the Inferno"
Interviews / Articles
AdAge, "Chobani Hires Leland Maschmeyer as Chief Creative Officer"
Adweek, "Chobani Builds on Recent Success, Hires First Chief Creative Officer"
Forbes, "The Future of Music Videos"
RollingStone, "Control Azealia Banks in Interactive 'Wallace' Video" Fast Company, "Spotify Unveils A Bold New Brand Identity" Fast Company, "The Best Branding of 2015" Fast Company, "Here Is An Open Office Any Employee Would Love Wired, "2015s Freshest Identity Reboots" Design Week UK, "Best Design of 2015" Design Week UK, "The Logos That Defined 2015" BPO, "Room Essentials by Collins, United States" BPO, "The Best Packaging of 2015" BPO, "Freewheel by Collins" The Dieline, "The Future of Packaging Design" The Dieline, "5 Questions with Leland Maschmeyer" Just Creative, "Can Typography Become Conscious?" AIGA Houston, "Where We’re Going, There Be Dragons" Herring Design, "Dragon Slayer: Good Branding Takes Courage" Transform, "Scanning The Shelves: How to Build a Private Label Brand" Transform, "Spotlight on Caleres" Brand Channel, "Spotify is Bringing New Look and ‘Tude to SXSW" On the Commons, "Why You Don't Have to Own Everything"
Upcoming Keynotes Variety Entertainment & Technology Summmit Beverly Hills, California September 7, 2016 Info Empack Conference Stockholm, Sweden October 5-6, 2016 Info Yale School of Architecture New Haven, Connecticut October 17, 2016 RGD Design Thinkers Conference Toronto, Ontario November 3-4, 2016 Info 4As CreateTech Conference New York, New York November 9-10, 2016 Info AIGA LA Los Angeles, California January 24, 2017 Info
Past Keynotes FITCH New York, New York Topic: How to deliver incredible craft at incredible scale HOW Design Live Conference Atlanta, Georgia Topic: Using Star Wars to understand the crisis in and future of design GEL Conference New York, New York Topic: Designing for mass collaboration Watch Type Directors Club New York, New York Topic: My work in generative art and typography Watch Houston Design Week Houston, Texas Topic: Designer as dragon slayer Digital Business Forum New York, New York Topic: Winning with digital Dieline Innovation Paris, France Topic: Designer as dragon slayer Open Source Fashion New York, New York Topic: Open Innovation Vor at Ministry of Economics Mexico City, Mexico Topic: Community computation: Technology for conquering complexity Watch Open Source Fashion New York, New York Topic: The massively collaborative future of fashion Memorial Sloan-Kettering's Zuckerman Research Center New York, New York Topic: Community-based algorithms DMI Los Angelas, California Topic: Designing the new economy Watch How Design Conference Boston, Massachusetts Topic: Overcoming the unity of fear with the unity of fascination AIGA + Museum of Art & Design New York, New York Topic: S.O.P.A. v. Surrealism RGD Design Thinkers Toronto, Ontario Topic: Designing a peer–to–peer, open production economy Re:Design Portland, Oregon Topic: Designing for participation Creative Week New York, New York Topic: The rise of human-based evolutionary algorithms Lore New York, New York Topic: The sharing frontier Parsons New York, New York Topic: Brand strategy Creative Inc. @ Disney Orlando, Florida Topic: History of Collins' work Cosmos Club's Superior Business Firm Roundtable Washington, D.C. Topic: The peer–to–peer production revolution and P2P design AIGA Kansas City Kansas City, Kansas Topic: Designing for mass collaboration Massachusetts College of Art Visiting Lecture Boston, Massachusetts Topic: Brand as platform School of Visual Arts New York, New York Topic: Building brands at scale ICOGRADA's Design Currency Vancouver, British Columbia Topic: Mythology as a tool for innovation Princeton University Princeton, New Jersey Topic: Art as the antidote for "empathy deficit disorder"