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Leland Maschmeyer is the Chief Creative Officer of Chobani, which Fast Company ranked as the ninth most innovative company in the world and one of ‘25 Brands That Matter Now.’ Fortune also honored Chobani as a brand ‘Changing the World.’

Previously, he co-founded and led Collins — a design consultancy Forbes praised as defining the future of brand building. Adweek recognized Leland as a ‘Young Influential’, Campaign honored him as a ‘Global 30 Under 30,’ and Graphic Design USA selected him as a ‘Designer to Watch.’ He has also served on the AIGA/NY Board of Directors and taught in The School of Visual Arts MFA Program since 2009.


Campaign, “Why Design Trumps Advertising”
Momentology, “5 Keys to Creating a Superior Customer Experience”
Triumph of the Commons: 55 Theses on the Future
Freerange Volume 7: The Commons, “How to Escape the Inferno”

Interviews / Articles
AIGA Eye on Design, "Is Millennial Minimalism On Its Way Out?"
AdAge, "Chobani Looks Ahead with 19th Century Art and Fairy Dust"
AdWeek, "A decade in, Chobani updates creative focus, packaging and communications"
The Drum, "Chobani Looks Ahead with 19th Century Art and Fairy Dust"
Dieline, "Chobani, America’s Favorite Yogurt, Redesigns Their Packaging"
AdAge, "McDonalds, Chobani, Facebook on Social Food Cues"
How, "5 World-Class Creatives Celebrate Good Design"
Forbes, "Who Will Transform The Post-TV Ad World In 2017"
IBM THINK Leaders Podcast
Adweek, “These Marketers, Content Producers and Entertainers Under 40 Are Shaping the Industry"
AdAge, “Chobani Hires Leland Maschmeyer as Chief Creative Officer”
Adweek, “Chobani Builds on Recent Success, Hires First Chief Creative Officer”
Forbes, “The Future of Music Videos”
RollingStone, “Control Azealia Banks in Interactive ‘Wallace’ Video”
Fast Company, “Spotify Unveils A Bold New Brand Identity”
Fast Company, “The Best Branding of 2015’
Fast Company, “Here Is An Open Office Any Employee Would Love”
Wired, “2015s Freshest Identity Reboots”
Design Week UK, “Best Design of 2015”
Design Week UK, “The Logos That Defined 2015”
BPO, “Room Essentials by Collins, United States”
BPO, “The Best Packaging of 2015”
BPO, “Freewheel by Collins”
The Dieline, “The Future of Packaging Design”
The Dieline, “5 Questions with Leland Maschmeyer”
Just Creative, “Can Typography Become Conscious?”
AIGA Houston, “Where We’re Going, There Be Dragons”
Herring Design, “Dragon Slayer: Good Branding Takes Courage”
Transform, “Scanning The Shelves: How to Build a Private Label Brand”
Transform, “Spotlight on Caleres”
Brand Channel, “Spotify is Bringing New Look and ‘Tude to SXSW”
On the Commons, “Why You Don’t Have to Own Everything”

Upcoming Keynotes

Type Directors Club
New York, New York
Topic: Type Drives Culture
March 23, 2018

Adobe Digital Summit
Las Vegas, Nevada
Topic: Future Proofing Brands
March 27, 2018

New York, New York
Topic: Chobani Rebrand
April 9-11, 2018

Quartz CMO Connect
Las Vegas, Nevada
Topic: Future Proofing Brands
April 30, 2018

How Design Live
Boston, Massachusetts
April 30, 2018

American Packaging Summit
Chicago, Illinois
June 6, 2018

Global Innovation Forum
London, England
November 14-15, 2018

AIGA Houston
Houston, Texas
Inside Job

Past Keynotes

The New York Times Company
New York, New York
Topic: The evolving in-house model

Frost & Sullivan Executive MindXchange
Anaheim, California
Topic: 9-to-5 Work is Now Soul Work

Colorox Inc.
San Francisco, California
Topic: Unity Incredible Craft & Incredible Scale

Knect365 Foresight & Trends
New York, New York
Topic: Futureproofing Your Brand

Facebook Food Summit
Chicago, Illinois
Topic: The Evolution of Food Content

CEO Summit: 'Culture by Design'
Auckland, New Zealand
Topic: Uniting Incredible Craft & Incredible Scale

New York, New York
Topic: Uniting incredible craft and incredible scale

LA, California
Topic: How to build a creative culture

New York, City, New York
Topic: Culture change

RGD Design Thinkers Conference
Toronto, Ontario
Topic: Finding your creative Path

4As CreateTech Conference
New York, New York
Topic: Closing the chapter, not the book on brands

Yale School of Architecture
New Haven, Connecticut
Topic: Changing economics is changing design

Empack Conference
Stockholm, Sweden
Topic: My history in design

Variety Entertainment & Technology Summmit
Beverly Hills, California
Topic: Creating breakthrough content for brands

New York, New York
Topic: How to deliver incredible craft at incredible scale

HOW Design Live Conference
Atlanta, Georgia
Topic: Using Star Wars to understand the crisis in and future of design

GEL Conference
New York, New York
Topic: Designing for mass collaboration

Type Directors Club
New York, New York
Topic: My work in generative art and typography

Houston Design Week
Houston, Texas
Topic: Designer as dragon slayer

Digital Business Forum
New York, New York
Topic: Winning with digital

Dieline Innovation
Paris, France
Topic: Designer as dragon slayer

Open Source Fashion
New York, New York
Topic: Open Innovation

Vor at Ministry of Economics
Mexico City, Mexico
Topic: Community computation: Technology for conquering complexity

Open Source Fashion
New York, New York
Topic: The massively collaborative future of fashion

Memorial Sloan-Kettering's Zuckerman Research Center
New York, New York
Topic: Community-based algorithms

Los Angelas, California
Topic: Designing the new economy

How Design Conference
Boston, Massachusetts
Topic: Overcoming the unity of fear with the unity of fascination

AIGA + Museum of Art & Design
New York, New York
Topic: S.O.P.A. v. Surrealism

RGD Design Thinkers
Toronto, Ontario
Topic: Designing a peer–to–peer, open production economy

Portland, Oregon
Topic: Designing for participation

Creative Week
New York, New York
Topic: The rise of human-based evolutionary algorithms

New York, New York
Topic: The sharing frontier

New York, New York
Topic: Brand strategy

Creative Inc. @ Disney
Orlando, Florida
Topic: History of Collins’ work

Cosmos Club’s Superior Business Firm Roundtable
Washington, D.C.
Topic: The peer-to–peer production revolution and P2P design

AIGA Kansas City
Kansas City, Kansas
Topic: Designing for mass collaboration

Massachusetts College of Art Visiting Lecture
Boston, Massachusetts
Topic: Brand as platform

School of Visual Arts
New York, New York
Topic: Building brands at scale

ICOGRADA Design Currency
Vancouver, British Columbia
Topic: Mythology as a tool for innovation

Princeton University
Princeton, New Jersey
Topic: Art as the antidote for “empathy deficit disorder”